For these spots, the agency was looking for something warm and personal to showcase the Community Bank brand. Based on their storybook-like script, I sketched out Mr. Pig and pitched his epic journey from the dark and depressing Big Bad Bank to his happy home at Community Bank. After wrapping the first spot, “Moving Day”, we started right into the second one, “Loans”, where we skipped ahead a few years to show Mr. Pig with his own little family.
Coaxing a handmade look from a digital animation pipeline is always a challenge, but luckily I worked with a great team at guru studio and developing the aesthetic was a lot of fun.
In addition to directing, I also handled storyboards, modeling, rigging, rendering and compositing.
Production Company: guru studio
Creative Director: Frank Falcone
Director: Matt Hammill
Producer: Amy Robson
2D Animation and Backgrounds: Angela Kim
3D Animation: Ryan Fairley
Music: Asher Lenz + Steve Skratt
Agency: Eric Mower and Associates
Client: Community Bank, NA
Tom Merrick: Senior Partner, Creative Director
Tom Collins: Associate Creative Director
Laurie Wolfe: Producer